License

When selling photos on a website like Fotobank, it's important to define and explain the types of licenses available for purchasing and using the images. Two common licenses in this context are the Regular License and the Extended License. Below is an example of how these licenses could be described:

 

Fotobank Photo Licenses

1. Regular License

The Regular License allows the buyer to use the image for a wide range of standard purposes with a few limitations. This license is ideal for personal, commercial, or editorial projects. Here’s what it covers:

Usage Permissions:

  • Websites & Blogs: Images can be used on websites, blogs, and social media platforms.
  • Printed Materials: Images can be used for brochures, flyers, posters, and other printed media, as long as the print run does not exceed 500,000 copies.
  • Advertisements: Use of the image in online or offline advertisements, including TV or radio ads.
  • Packaging: Images can be included in packaging designs, provided they are not the primary focus of the design.
  • Presentations & Documents: Use in PowerPoint presentations, reports, or documents.

Limitations:

  • Exclusivity: The buyer cannot claim exclusivity to the image; the image may be sold to other customers under the same terms.
  • Resale or Redistribution: The image cannot be resold, redistributed, or used in any way that allows others to download or extract the image (e.g., stock photo services, posters for resale).
  • No Major Merchandise: Cannot be used in products that will be resold in large quantities, like apparel, souvenirs, or other merchandise.

2. Extended License

The Extended License provides the buyer with additional usage rights compared to the Regular License. This license is suitable for higher-demand commercial projects or large-scale products.

Usage Permissions:

  • Extended Usage: All uses covered by the Regular License, plus additional rights for high-demand projects such as:
    • Unlimited print runs for physical products (e.g., unlimited quantity merchandise).
    • Use of images in physical products or merchandise intended for resale (e.g., t-shirts, mugs, or posters).
    • Inclusion in templates or other editable products for resale.
  • Exclusive Rights: Depending on the terms of the Extended License, the buyer may have exclusive rights to the image for a specified period.
  • Higher Value Commercial Use: The image can be used in high-visibility and high-impact advertisements, such as on billboards, in large media campaigns, or in global corporate marketing.

Limitations:

  • Resale & Redistribution: The buyer may not resell or redistribute the image as-is (e.g., in a stock image collection).
  • No Trademarking: The image cannot be used as part of a logo or trademark.
 

By offering both Regular and Extended Licenses, Fotobank ensures that customers can select the appropriate level of rights for their projects, whether it's for personal use, small business, or large-scale commercial endeavors.